Marketing News

Korres Is Official Skincare Brand of Mamma Mia!

The brand is pampering the cast with custom skincare essentials.

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By: Lianna Albrizio

Associate Editor

Greek skincare brand Korres with the official skincare brand of Mamma Mia! in tandem with the show’s limited-run revival on Broadway this month.

As part of the partnership, Korres is pampering the cast with custom skincare essentials inclusive of best-sellers Greek Yoghurt Cleanser and Velvet Skin Drink. Additionally, Korres gifted 600 bags to theater goers on Opening Night.

The campaign is being promoted across Korres.com, email, paid media and TikTok and Instagram.

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