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Created by seven moms raising 18 kids between them, the brand is age-appropriate for juvenile to young adult to build early healthy skincare habits.
August 13, 2025
By: Melissa Meisel
Seven Southern California moms raising 18 kids weren’t speaking French when they expressed a shared mission to create skincare that meets the needs of Gens Z and Alpha. But their name suggests otherwise.
Pour Tous, French for “for all” touts itself a dermatologist-tested, age-appropriate line that bridges the gap between high-quality, science-backed formulas with playful sophistication. Each product was tested and kid-approved by the founders’ own children, resulting in a thoughtful, high-performing line that empowers young people to care for their skin with confidence while building healthy habits early on.
“Pour Tous was born from real parenting experiences and the desire to build something both functional and meaningful,” said the co-founding team. “We wanted our kids to feel seen, heard, and supported through products that reflect their individuality and values and we couldn’t find anything on the market that did that. So, we made it ourselves.”
At the heart of the skincare line is a customizable serum system featuring three targeted boosters: Hydrate, Shimmer and Refresh – each designed to support skin’s changing needs. All products are cruelty-free, formulated for sensitive skin and sustainably manufactured. Pour Tous meets both Sephora Clean and European safety standards, reimagining skincare for a new generation.
The debut collection includes:
The Cleanser, $22, a gentle, non-stripping face wash that removes sweat, oil and dirt while maintaining hydration. Formulated with prickly pear extract, glycolipids and glycerin to leave skin feeling clean and soft.
The Moisturizer, $26, is a lightweight, fast-absorbing cream that delivers long-lasting hydration with a barrier-supporting finish. Packed with cucumber fruit water, MCT oil, ginkgo biloba leaf extract and amino acids to soothe skin and protect against free radicals and blue light.
The Serum Base, $20, is a silky, fragrance-free serum designed as the foundation for custom booster blends. Made with cucumber fruit water, niacinamide, rice and sea plant extracts, vitamin E and natural prebiotics to calm redness, support the skin barrier and promote a healthy glow.
Hydrate Booster, $15, is a hydration-boosting add-on for dry or dehydrated skin, powered by Marimoist, a smart blend of hyaluronic acid and sea plant extract.
Shimmer Booster, $15, contains Vitamin C to brighten and evens skin tone while subtle mica flecks deliver a natural, lit-from-within shimmer.
Refresh Booster, $15, is a calming blend of mushroom extracts and chamomile that helps reduce redness, soothe irritation, and strengthen the skin’s natural barrier.
Pour Tous is available on Amazon and PourTousSkin.com.
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