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Seen, a patented hair and skin care brand, debuts with Frizz + Repair Treatment Mask.
August 5, 2025
By: Lianna Albrizio
Associate Editor
Harvard-trained dermatologist Dr. Iris Rubin is being very intentional about her patented hair and skin care brand Seen.
The patented hair and skin care brand debuts with its Frizz + Repair Treatment Mask. The intensive treatment rigorously tested to be non-comedogenic and safe for sensitive skin tackles frizz and damage simultaneously. It smoothes frizz by 70%, strengthening hair by 2.7 times in a single use, sealing split ends and repairing damage without weighing hair down.
Clinically tested and dermatologist-designed, the PETA-approved mask is color- and keratin-safe, as well as safe for sensitive, acne- and eczema-prone skin.
Hemisqualane (C13-15 Alkane) is a plant sugar-derived alternative to silicone that provides color and heat protection, reduces frizz and keeps hair looking and feeling smooth;
Squalane is a natural, plant sugar-derived moisturizer that nourishes hair, restores luster and adds instant glass-like shine and softness;
Moringa Oleifera is an extract from horseradish tree that provides the hair with protection against pollution and UV rays; and
Bisabolol is a naturally-derived ingredient with skin-soothing properties.
Frizz + Repair Treatment Mask is available in fragrance free and scented options on Aug. 5 at helloseen.com and Ulta and on Aug. 19 on Amazon for $36.
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