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Miraculous Oil is a multi-benefit oil concentrate that instantly delivers 195% more shine, two-times smoother strands and all-day frizz protection.
July 7, 2025
By: Lianna Albrizio
Associate Editor
Haircare brand Aveda has leveraged green chemistry in the creation of its innovation, Miraculous Hair Oil.
Formulated to transform both hair and ritual, the multi-benefit oil concentrate instantly delivers 195% more shine, two times smoother strands and all-day frizz protection. Plus, its pure-fume aroma is aimed to calm with 25 plant and flower essences including lavender, ylang-ylang and petitgrain.
Aveda’s exclusive Camelina oil ferment, a green chemistry innovation rich in omega 3, 6 and 9, reinforces hair’s internal structure while enhancing softness – all in a lightweight formula that won’t weigh hair down, per brand officials.
Tsubaki oil, sustainably sourced in part from Jeju Island and traditionally used in East Asia, promotes luster, manageability and a radiant, healthy look. Daikon seed oil controls frizz and enhances radiance. The oil is responsibly harvested from over 50 regenerative farms in Oregon to smooth the cuticle and reflect light for long-lasting polish.
Miraculous Oil is vegan, cruelty-free, Leaping Bunny Approved and packaged in a 100% post-consumer recycled PET bottle.
Miraculous Oil is suitable for all hair types and color treated hair. It retails for $42 in Aveda stores, partner salons, specialty retailers and aveda.com.
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