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The Japanese beauty brand showcased the serum inspired by 30 years of skin immunity research.
July 7, 2025
By: Lianna Albrizio
Associate Editor
Shiseido hosted a pop-up event at Herald Square Plaza in New York City on June 20 to celebrate the launch of its new Ultimune Power Infusing Serum, available this month exclusively at Macy’s.
Inspired by 30 years of skin immunity research, the Ultimune Power Infusing Serum is touted to slow the skin aging cycle.
Consumers over 21 were invited to discover Ultimune Power Infusing Serum and its innovation through an interactive experience, including product testing and activities for the opportunity to win samples, full size product, gift cards or enjoy complimentary rejuvenation treatments.
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