Summertime is all about balmy late nights partying into the early morning hours and slathering on lots of SPF in the daytime. That’s why, per Spate’s Popularity Index, the moment’s top-growing face makeup products in the US are under eye correctors and SPF setting sprays.

Undereye Correctors

One of the worst observations one can make about another’s appearance is telling them they look “tired.” This usually equates to “sick” or worse… “old!” Whether from constant stress from a heavy workload or feeling the mental burden of heartbreak, undereye correctors are a beauty lover’s BFF.

Undereye correctors have grown by 126.1% compared to last year, and across platforms. On Google, search volume is up 130.2% compared to last year, while TikTok has seen a 116.3% increase. The trend is primarily driven by Google Search, which holds 71.9% of the popularity share. It now receives an average of 15.7K monthly searches on Google and 1.4 million weekly views on TikTok.

On Google, some of the most searched brands include Becca, Tarte, Charlotte Tilbury, Bobbi Brown and Pixi. Becca leads with 7.3K average monthly searches, followed by Tarte with 4.2K. On TikTok, the top branded hashtags are #tarte (2.6 million average weekly views) and #drmtlgy (573.5K). TikTok’s influence on this trend is particularly clear — it has a very high Shop Views Share of 95.6%, meaning most content is commission-eligible. Analysts say this is brands’ cue to get on TikTok Shop. The before-and-after nature of undereye correctors makes them perfect for short-form video and high-conversion content.

SPF Setting Spray

Whether it’s the sweat from the heatwave or the ocean waves, SPF needs reapplication when exposed to the sun. The easiest way to reapply it? SPF setting spray. Analysts say the category has grown by 117.5% compared to last year across platforms. On Search, interest is up by 36.1%, while on TikTok it has risen by 714.8% compared to last year. The trend is currently owned by Google Search, which holds 55.1% of the popularity share. It receives an average of 4.2K monthly searches on Google and 295.1K weekly views on TikTok.

On Google, the top brand by search volume is Supergoop! with 1.1K average monthly searches, followed by ELF and Coola. However, most top queries remain unbranded, suggesting an opportunity for new or emerging brands to make a name for themselves — whether through innovation or outspending the competition. On TikTok, the top branded hashtag is #koparibeauty with 191.3K average weekly views.
Consumers are also beginning to search for Korean SPF setting spray, which comes as no surprise given the popularity of Korean skincare, especially in the suncare category. The trend currently holds a positive consumer sentiment rating of 8.1 out of 10, spritzing excitement for the spray format.