K-Beauty brand Cosrx made its mark at Paris Fashion Week, participating as the official skincare partner in collaboration with global artist management company Rave during the 424Men runway debut on June 24 at the Monnaie de Paris.

As one of Korea’s most trusted skincare brands known for merging dermatological science with minimalist formulations, Cosrx supported the backstage team of Rave, led by celebrity makeup artist Holly Silius, who is represented by the agency, to prep the models’ skin for the runway.

Cosrx products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.

Performance-Driven Essentials

Backstage at 424Men’s Paris Fashion Week debut, the skincare lineup from Cosrx helped models achieve hydrated, glowing and makeup-ready skin. The spotlight was on the following performance-driven essentials:

The Peptide Collagen Hydrogel Eye Patch, cooling hydrogel patches that visibly reduce puffiness, smooth fine lines and boost firmness around the delicate under-eye area;

The 6-Peptide Skin Booster Serum, a lightweight, fast-absorbing serum infused with six rejuvenating peptides to visibly firm, hydrate and energize dull skin;

The Ceramide Skin Barrier Moisturizer, a deeply nourishing moisturizer powered by ceramides and panthenol, designed to reinforce the skin barrier and lock in moisture for all-day hydration;

Low pH Niacinamide Micellar Cleansing Water, a gentle, yet effective cleanser that removes makeup and impurities while balancing the skin’s natural pH. Formulated with niacinamide, it helps brighten dull skin and control excess oil, prepping the face for smooth product layering; and

One Step Moisture Up Pads, pre-soaked toner pads infused with Alaskan glacier water, BHA and PHA to provide instant hydration and mild exfoliation.

The collaboration reinforced Cosrx’s growing presence in global fashion and beauty spaces, officials said.