Seventh Generation, a leader in plant-based household cleaning products, has appointed Shalini Stansberry to serve as chief marketing officer.

The appointment marks an important milestone for the company as it continues to grow.

“We’re thrilled to welcome Shalini into the Seventh Generation community and look forward to tapping into her deep marketing expertise and consumer obsession as a leader of the company,” said Kathleen O’Brien, CEO, Seventh Generation. “Her proven track record of building iconic brands that are culturally relevant, scaling innovation and building desire at scale go hand in hand with the bright future of our brand in this next chapter of our journey.”

In her new role, Stansberry is focused on fostering Seventh Generation’s brand strategy to lead in the home cleaning category through superior products and a commitment to mission. From marketing approach to product innovation, Stansberry’s experience positions her for success in this new role. She has driven growth and brand equity for Consumer Packaged Goods (CPG) brands across sectors and thrives when building emotional connections between consumers and brands.

“As someone who seeks out work that is purpose driven, joining the Seventh Generation team is an absolute dream come true,” said Stansberry. “It’s an honor to take on this role that not only aligns with my values but brings with it a values-led team excited to champion the important mission of Seventh Generation while continuing to bring new consumers into the brand.”

Prior to this role, Stansberry served as VP of marketing, Kinder Snacking at Ferrero where she built culturally relevancy and drove sales. Her accomplishments include establishing Kinder Bueno as a Top 20 Gen Z brand; launching Kinder Chocolate; and adding $125 million in retail sales to the Kinder portfolio in the US, in an impressive span. Her career began in marketing at Hanes & Champion and since then, she has worked on brands including NIVEA, Eucerin, Sharpie and Ferrero Rocher.