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Dude Wipes Expands Its Reach

TSG Investment Partners will help flushable wipes brand continue household expansion.

Dude Wipes, a maker of flushable wipes, has received a strategic growth investment from TSG Consumer Partners, a leading private equity firm focused exclusively on the consumer sector.

Founded in Chicago in 2011 by lifelong friends, Dude Wipes is a leader in the fast-growing flushable wipes segment of the bath tissue market.

Dude Wipes reportedly achieved retail sales of $220 million last year. Earlier this month, the brand expanded into the childcare segment with the launch of LiL’ Dude Wipes exclusively in Walmart stores.

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