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June 19, 2025
By: Lianna Albrizio
Associate Editor
In the 2000s, Dr. Liliana George led a passionate department of dedicated scientists at Estée Lauder.
Under her direction, they developed numerous platform technologies. The team patented more than 20 technologies and industry-first formulations including one of the first skincare-makeup hybrids, Daywear Plus Sheer Tint Release. The formula is considered a trailblazer in the BB cream category. George also had a hand in a new skincare category — water lotion based on fermented biological actives — first introduced in Estée Lauder’s Optimizer. SKII and La Mer’s dupe-worthy Miracle Broth contained these ferments. La Mer’s patented Eye Balm is reportedly the first product in the industry to use fluorescent gemstones for optical benefits. This led the way for the introductions of semi-precious stones registered and processed as actives for the beauty industry and several brands in the ELC catalog.
Fast-forward two decades, George wears the entrepreneurial cap with the creation of her forthcoming beauty brand. Like art, the pro-aging brand caters to the 50+ cohort, valuing order, purity and truth.
Prospective investors can reach George at drlilianageorge@orderdelys.com.
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