The Natural Products Association (NPA), a leading trade organization for the natural products industry, has named Josh Long, former associate editorial director for Informa Markets’ SupplySide Supplement Journal, previously known as Natural Products Insider, vice president of communications and regulatory affairs.

With over two decades of journalism experience, including 13 years covering regulatory, legal and business developments in the dietary supplement and natural products sectors, Long brings a unique blend of in-depth industry knowledge and strategic communications expertise to the NPA team. In his new role, he will help lead the association’s efforts in regulatory engagement, public policy advocacy and member education.

“Josh has earned widespread respect across our industry for his thoughtful analysis, sharp reporting and commitment to transparency,” said Daniel Fabricant, Ph.D., president and CEO of the Natural Products Association. “His transition from journalist to advocate is a major asset for NPA and our members as we continue to navigate complex challenges and promote innovation.”

Long, who holds a law degree, has covered critical issues including FDA policy, interpretation of the Dietary Supplement Health and Education Act of 1994 (DSHEA), Federal Trade Commission enforcement actions, food safety and emerging regulatory trends affecting dietary supplements, functional foods and other health products. As a reporter and editor with SupplySide, which hosts the largest dietary supplement ingredient trade show in North America, he served as a trusted voice shaping the conversation among brand owners, manufacturers, retailers and regulators.