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The suncare industry greatly supports SCF and is the primary megaphone for sun safety.
June 3, 2025
By: TOM BRANNA
Chief Content Officer
Suncare is critical. The Skin Cancer Foundation (SCF) notes that skin cancer is the most common cancer in the US and worldwide. By age 70, one in five Americans will develop skin cancer. More than two die of skin cancer in the US every hour. Having five or more sunburns doubles your risk of melanoma.
I’ve been aware of these grim statistics for years. But when my wife was diagnosed with melanoma in April, it hit home. Luckily, MaryEllen’s cancer was excised at baseline 0, and the surgeon is confident he got it all. Still, she’ll go to the dermatologist every two months or so for the foreseeable future. It’s a high price for a Jersey Girl to pay who spent her summers “down the shore.”
A high price, yes, but there are funds to fight cancer. The Skin Cancer Foundation held its gala in New York City last month. The event raised $800,000 to empower people to take a proactive approach to daily sun protection and education. Last year, SCF used gala funds to outfit an RV that travels the US, giving free cancer screenings.
“When people get the diagnosis of skin cancer, they are terrified, they have no idea what happens next,” notes SCF President Deborah Sarnoff MD. “The Skin Cancer Foundation is critical to get them accurate information. We reached an audience of 70 billion last year through our nationwide media efforts. Our work is having an impact.”
Perry Robins MD founded the SCF in 1979. At the time, nobody took skin cancer seriously. Consumers were applying baby oil and iodine to their skin…not sunscreen.
“The good news is that there are fewer deaths from skin cancer, but cases are growing. Our work isn’t over,” said Robins. “We have to spread the word on sun sense, early protection and diagnosis.”
The suncare industry greatly supports SCF and is the primary megaphone for sun safety. During the gala, La Roche-Posay received the Champions for Change Award. Its annual public health awareness and educational campaign, SOS—Save Our Skin—educates people on the dangers of UV rays and how to protect skin with sunscreen and annual cancer screenings.
The SCF gala included the debut of a new video, Skin Cancer Is Personal. You can see it on YouTube. Hopefully, with proper protection and education, you won’t have to live it. Visit flscc.org to learn more about the Florida Chapter of the Society of Cosmetic Chemists’ Sunscreen Symposium. It is scheduled for September 18-20 at Walt Disney World, Orlando.
Tom Branna
tbranna@rodmanmedia.com
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