NYSCC Suppliers Day
Clariant Beauty Inspired by North American Trends
Unveiled its “#BeautyTok Unboxed" concept at NYSCC Suppliers' Day.

Clariant introduced its comprehensive personal care portfolio to North America under a new name “Clariant Beauty.” The combined expertise of Clariant Personal Care and Lucas Meyer Cosmetics by Clariant enables the company to offer a holistic approach to beauty formulation, addressing trends across skincare, haircare and cleansing categories. This integrated strategy allows Clariant to provide beauty brands with the tools they need to develop products that resonate with today’s socially-connected consumers, while delivering tangible benefits.
At NYSCC Supplier’s Day, Clariant unveiled its “#BeautyTok Unboxed” concept, a collection of six formulations inspired by viral beauty trends from TikTok, Instagram and Pinterest. This approach transforms popular social media beauty formats into professionally formulated products with proven efficacy.
“#BeautyTok Unboxed” spans multiple product categories and textures, ranging from innovative milky toners to overnight hair masks. It illustrates the versatility of Clariant’s ingredient portfolio and formulation capabilities. Each product addresses specific consumer desires identified through social media trend analysis while incorporating Clariant’s technical know-how to ensure performance and stability.
Clariant also introduced two ingredients at Suppliers’ Day: Plantasens Emulsifier HP 49, which offers superior stability and skin barrier function for skin care formulations, as well as Nipaguard SCE VITA, a 100% renewable broad-spectrum preservative blend designed for a wide range of cosmetics and toiletries.
Lucas Meyer Cosmetics introduced two regional formulations specifically developed for North American consumers. The “Calmplexion Primer”, featuring the company’s patented Pickmulse technology derived from quinoa starch, delivers a smooth, matte finish that creates an ideal base for makeup application.
Addressing the growing demand for specialized curly hair care solutions, Lucas Meyer Cosmetics also presents its “Curl Recharge Masque.” The formulation includes Biophilic S MB, which is a critical ingredient that helps to smooth, condition, and enhance curl definition, meeting the specific needs of consumers with curly hair types – a rapidly expanding segment in the North American beauty market.