Rodan + Fields’ First Multi-Media Brand Campaign Captures the Skincare Journey

Rodan + Fields Beauty (R+F), a US-based leading female dermatologist-founded skincare brand, has released its first multi-media brand campaign, “Love What You See.”

More than a tagline, “Love What You See” is a celebration of personal evolution shaped by experiences lived, lessons learned and the skin that reflects it all. The campaign reinforces Rodan + Fields’ commitment to delivering visible, science-backed results via dermatologist-developed formulas designed to address real skin concerns and support women through every stage of their skincare journey – from the first pimple to discoloration, dryness and wrinkles caused by fluctuating hormones associated with pregnancy and menopause.

Embracing the ‘Unfiltered’ Journey

With the campaign, R+F reintroduces itself to the broader beauty landscape with a new omnichannel, affiliate-fueled business model and an expanded retail presence at Ulta Beauty.

“At Rodan + Fields, skincare has never been just about products – it’s been about the journey. Your skin tells your story. Every line, glow, and change reflect who you are and who you are becoming,” said Anncy Rowe, chief commercial officer. “In research, we saw that decade after decade, women become more self-critical and less accepting of their looks. With ‘Love What You See,’ we’re flipping the script and inviting women to embrace the full, unfiltered journey. Not just the polished moments, but the real ones: the pivots, the progress, the growth. This is about more than skin-deep beauty – it’s about redefining confidence on your own terms.”

‘Women-Backed Science’

Founded by pioneering dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields has been a proponent of the power of science to deliver visible skincare results. From clinical trials to breakthrough innovations and proprietary technologies, R+F celebrates the real-world moments – and real results – that shape both skin and sense of self. Brand officials say the “Love What You See” campaign extends that mission, combining dermatologist-developed, “women-backed” science with emotional storytelling to shift the conversation from surface-level beauty to beyond skin deep.

Through a 360-campaign spanning CTV, YouTube, Spotify, influencer, dermatologist partnerships, Hearst content integrations, social storytelling and more, the campaign meets consumers at every moment in their skincare journey. Every touchpoint of the campaign is designed to reflect the emotional and scientific pillars that make R+F a trusted leader in skincare.

Partnership with La La Land Kind Café

As part of the launch, Rodan + Fields is partnering with La La Land Kind Café, a purpose-driven coffee shop known for spreading kindness, to host a one-day pop-up experience in SoHo, New York City on Thursday, May 29.

“We’re excited to bring La La Kind Café to New York for the first time alongside Rodan + Fields,” says François, founder of La La Kind Café. “Their campaign is all about reflection and self-celebration, which aligns perfectly with our mission to serve kindness in every cup.”

More than a traditional brand activation, the space is part sanctuary, part celebration and an invitation to pause and honor the journey. Guests will be welcomed with custom coffee drinks wrapped in affirming messages, encouraged to reflect in interactive mirrors that remind them of how far they’ve come and guided by the R+F Dermatologist Advisory Board in personalized skincare consultations rooted in science. Guests are invited to feel grounded in their story, confident in their skin and proud of their journey, officials said.

Watch the campaign here: