Church & Dwight Co., Inc. has signed a definitive agreement to acquire the Touchland brand for $700 million at closing.

The transaction consists of cash and Church & Dwight restricted stock, and a payment up to $180 million contingent on the achievement of Touchland’s 2025 net sales for a total purchase price of up to $880 million.

Touchland is among the fastest-growing brands in the hand sanitizer category in the US. The brand’s net sales for the trailing 12 months through March 31, 2025 were approximately $130 million. The products are currently marketed in the US and Canada and recently launched in the Middle East with Sephora.

The transaction, which is subject to customary closing conditions, is expected to close in the second quarter.

“We are thrilled to add Touchland as our eighth power brand to our portfolio of market leading brands. Further, we’re excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona & Ruggero Grammatico to drive the next stage of growth for the brand,” said Rick Dierker, Church & Dwight’s CEO. “Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews towards younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders.”

Touchland’s founders are expected to remain and continue to run the business while leveraging Church & Dwight’s scale and capabilities.

“My vision is to have a Touchland product in the hands of every consumer,” said Andrea Lisbona, CEO, Touchland. “I am confident this vision will be accelerated by leveraging Church & Dwight’s expertise and scale to introduce Touchland to more consumers globally. Our journey is still in the early innings and Church & Dwight is the right partner to take Touchland through its next stage of growth.”