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The 2026 World Perfumery Congress will take place June 23-25, 2026 in Monterey, CA.
May 9, 2025
By: TOM BRANNA
Chief Content Officer
The 2026 World Perfumery Congress (WPC) will take place June 23-25, 2026, at the Monterey Conference Center in Monterey, CA.
“Monterey is the perfect setting for WPC, offering a breathtaking natural landscape that will serve as an oasis for perfumers,” said American Society of Perfumers (ASP) President Roger Howell. “Surrounded by the beauty of the Pacific coastline, attendees will find endless inspiration while connecting with peers and shaping the future of fragrance.”
WPC unites professionals from across the fragrance industry—perfumers, brands, manufacturers and suppliers. They exchange insights, showcase innovations and explore scent creation’s evolving landscape. WPC fosters invaluable networking opportunities while advancing both the artistry and science of perfumery.
For the 2026 event, ASP selected Paramount Events, LLC as its event management team. Noted Communications leads marketing and communications efforts, ensuring a dynamic and engaging experience for attendees.
As part of this exciting new chapter, the ASP is also unveiling a revamped WPC logo, symbolizing the event’s evolution while staying true to its rich heritage.
“The refreshed logo represents WPC’s commitment to innovation and excellence,” said Howell. “It reflects our mission of fostering creativity, collaboration and growth within the fragrance community as we look toward the future.”
The three-day event will include an exhibit hall showcasing advancements in fragrance technology, cutting-edge ingredients and innovative packaging. Attendees get the opportunity to explore an array of materials, connect with industry leaders and draw inspiration for the creation of future iconic fragrances.
The 2026 conference includes sessions on the evolving landscape of consumer preferences, trend forecasting across key fragrance applications and markets, regulatory developments and technological innovations. An exclusive master perfumer workshops will inspire and educate the next generation of scent creators.
Stay tuned for more details on the 2026 WPC, including speaker lineups, session topics and registration information. Exhibitor and sponsorship opportunities open soon. A WPC website is forthcoming. To join the mailing list for WPC 2026 updates, click here. Follow World Perfumery Congress 2026 on LinkedIn.
More info: Noted Communications, LLC, hi@noted.llc
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