Safely, the plant-powered cleaning brand co-founded by Kris Jenner and Emma Grede, has officially launched on Amazon.

The expansion marks a key milestone in the brand’s national growth as it continues to scale across major retail channels, brand officials said.

Curated sets include Safely’s best-selling products, including Laundry Starter Kits, Kitchen Cleaning Essential Kits and Dish Starter Kits, with prices starting from $14.49.

“Launching Safely on Amazon is such an exciting moment for us,” said Jenner. “I’m so proud to bring our products to a whole new audience and make it even easier for people to experience the Safely difference. Our new discovery sets are the perfect way to get started—and trust me, you’re going to love them.”

Known for its signature scents and clean formulas, Safely’s availability on Amazon increases access for customers who continue to seek more mindful alternatives to the traditional cleaning product on the market, officials said.

The Amazon debut follows a year of growth for Safely. The brand’s retail stores have doubled, expanding into new stores including Target, Walmart, Kroger, Wegmans and Whole Foods. This comes amid a 60% growth in the clean green category and a loyal base of 59% repeat customers.