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Inspired by the Queen of the Night flower, the sophisticated, modern scent contains a floral note complemented by vanilla and amber woods.
April 22, 2025
By: Lianna Albrizio
Associate Editor
Vera Wang is entering the luxury fragrance market with the unveiling of her new fragrance, Love.
At the heart of the fragrance is Queen of the Night—an elusive bloom that appears only after dark, symbolizing beauty and mystery. The floral note is complemented by vanilla’s richness and the warmth of amber woods, while jasmine sambac and zesty mandarin add a vibrant twist, per the makers.
“I’m thrilled to share Vera Wang Love with the world,” said Wang. “The Queen of the Night flower has always fascinated me with its rare, radiant beauty. This fragrance captures that same magical essence—bold yet refined, mysterious yet inviting. It embodies my vision of romanticism with a modern edge.”
Its diamond ring-inspired bottle is a sculptural nod to commitment and love in all its forms, reflecting the fragrance’s balance of mystery, modernity and elegance.
“Vera Wang Love combines high-concentration oils with unexpected ingredients for a long-lasting, uniquely unforgettable scent,” said Coty chief brands officer, consumer beauty, Stefano Curti. “It’s a beautiful expression of the romance and sophistication that define the Vera Wang brand.”
Vera Wang Love retails for $65 and $85 and is available exclusively at Ulta Beauty, Ulta.com and in over 830 stores nationwide on May 18.
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