Actress and entrepreneur Shay Mitchell is OGX Haircare’s first global brand ambassador.

She steps in as the face of the brand’s Fixer character in a new campaign introducing its new Bond Protein Repair hair line.

DamageDetected Series

The Fixer character is part of a new 360˚ campaign from OGX that spotlights science-backed solutions for hair damage — educating consumers on achieving effective bonding repair. The campaign features Mitchell as The Fixer alongside trichologist and beauty expert, Abbey Yung, and other influential voices. The television spot and a #DamageDetected social media content series will highlight the toll of excessive heat, color and styling damage on hair, while offering effective, affordable products for repairing, strengthening and maintaining healthy-looking hair.

“We know that eight in 10 people are impacted by hair damage—it’s the reality for those who color and style their hair,” said said Andrew Stanleick, president, skin health & beauty, North America and EMEA at Kenvue. “It has been our mission to not only address these concerns, but deliver real, effective repair solutions that lead with science,” “We are thrilled to be working with Shay Mitchell as our first Global Brand Ambassador; her influence will help us continue to transform the haircare journeys of our consumers.”

Bond Protein Repair Line

At the heart of the campaign is the OGX Bond Protein Repair line – a damage repair system that addresses the need for damage protection to strengthen hair. Formulated with a patented bond-building protein, the collection helps repair, strengthen and protect hair from the inside out, per the brand. The line includes the new OGX Bond Protein Repair 450°F Heat Protect Spray – a lightweight mist designed to protect against up to 450˚F heat styling with a lightweight conditioning formula that also leaves hair strong.

Mitchell can attest.

“My life is busy, and my hair goes through a lot,” said Mitchell. “OGX products keep my hair healthy, shiny and protected.”

In a series of social media posts, Mitchell will spotlight some of the toughest cases of hair damage, reinforcing how OGX’s status as a top hair repair player. As the resident expert in the campaign’s content, Yung will help consumers understand why damage happens and how to repair it effectively. Yung’s expertise as a trichologist ensures that Mitchell’s Fixer character gets to the root of hair damage with solutions that repair and restore hair.

Watch the campaign here: