Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
The collection, powered by microbiome-friendly scents, launches nationwide with brand ambassadors Serena Kerrigan and Dr. Fran Haydanek.
April 7, 2025
By: Lianna Albrizio
Associate Editor
Niches & Nooks, an intimate care brand from Maesa touting a fresh and witty approach to intimate care, has launched with a range of pH-balanced essentials in innovative product formats with microbiome-friendly scents.
Incubated by Maesa, a leading disruptor in beauty and wellness, the brand is the company’s first foray into the intimate care category.
The dermatologist- and gynecologist-tested line features immersive scent experiences powered by Microbiome-Friendly Scent Technology that ensures safe and soothing care for all skin types.
According to Maesa’s chief brand and marketing officer Oshiya Savur, TikTok views for intimate care content are rising by 64%, with 43% of Gen Z consumers feeling comfortable discussing it.
“We’re on the cusp of a cultural shift,” said Savur. “Intimate care is becoming a real and meaningful part of the conversation. With the launch of Niches & Nooks, we’re sparking an open dialogue and positioning ourselves as a cool confidante for everyone.”
Wash Your Nooks – Gentle Cleanser ($12.99) is a lightly lathering cleanser infused with calming radish root ferment, prebiotics and cooling cucumber water.
Wipe Your Nooks – Refreshing Towelettes (45-count, $12.99) are enriched with aloe vera.
Dry Your Nooks – Sweat Absorbing Chafing Barrier Spray (2-ounce, $12.99) is a quick-drying, invisible formula powered by moisture-absorbing rice starch and hydrating aloe vera to reduce chafing and friction.
Freshen Your Nooks – Body & Fabric Fragrance Mist ($12.99) combining calming radish root ferment and hydrating barley extract.
All products are free from harsh ingredients like dyes, sulfates, parabens, phthalates and talc and are available in three signature scents: Soft Clementine, Airy Vanilla and FreshFig as well as a fragrance-free option for Wash Your Nooks Gentle Cleanser and Wipe Your Nooks Refreshing Towelettes.
Niches and Nooks is available at Target in-store and online.
Check out our coverage of the intimate care market here.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
