With up to 66% of US households or 87 million homes, owning a pet, pet care owners are treating their furry companions as they would themselves.

This means spoiling their fur babies with premium foods and luxury grooming services.

With the pet care industry anticipated to top $250 billion by 2030, Mrs. Meyer’s Clean Day has launched a new pet care line, Mrs. Meyer’s for Pets. The new line includes six products available in coconut leaf and orange blossom for cleaning, and white peach and sweet chamomile for the grooming line. Products feature USDA biobased formulas, are certified cruelty-free by Leaping Bunny and packaged in and are packaged in recyclable bottles that are made from at least 70% recycled plastic.

Pet Cleanup Line

Pet Multi-Surface Cleaner is made to be used on multiple types of hard surfaces like floors, crates, tiles and artificial turf. The cleaner is made with active probiotic micro-helpers and odor neutralizing technology that neutralizes smells and stinks.

The Pet Stain & Odor Fighter fights pet stains and odors for up to seven days with the power of probiotics and odor neutralizing technology for all your soft surfaces—from carpets, rugs and couches to bedding, upholstery and clothing.

The Pet Odor Neutralizer features odor neutralizing technology that tames lingering pet stinks and smells and adds instant freshening to the air and hard-to-wash fabrics including carpets, rugs, upholstery, bedding and clothing.

Pet Grooming Products

3-in-1 Dog Shampoo, created for dogs, is a pH-balanced and veterinarian-tested formula that gently cleanses, conditions and deodorizes four-legged friend’s skin and coat, while adding extra shine.

Dog Deodorizing Spritz is an easy, no-rinse spritz featuring a gentle, pet friendly formula that conditions coats and adds shine with just a few sprays. The gentle and soft spritz makes it easy to keep your dog feeling and smelling fresh.

Cat Deodorizing Spritz is an easy, no rinse spritz made for cats. The gentle formula conditions, coats and adds shine with just a few sprays, while the soft spritz makes for an easy application so even scaredy cats won’t be spooked by the sound or feel.

All Mrs. Meyers pet grooming products are veterinarian tested and made with oat extract, aloe vera, chamomile, essential oils and odor neutralizing technology.

Mrs. Meyer’s for Pets is now available at MrsMeyers.com and national retailers both in-store and online, including PetSmart, Amazon.com and Chewy.

‘Oopsurance’ Initiative

In celebration of the line, Mrs. Meyer’s for Pets introduces “Oopsurance.” The new limited time initiative offers a new kind of coverage to help pet parents navigate the ups and downs of pet ownership.

Pet owners can file a claim at MrsMeyers.com/oopsurance by submitting a photo of their pet and share a lesson learned from their “oops” moment. An Oopsurance agent will evaluate the claim and send a remedy via email – a coupon for product from the Mrs. Meyer’s for Pets line. The first 1,000 eligible submissions received by April 30, 2025, will receive a free product from the new pet care line, with additional qualified entries receiving exclusive coupons for Mrs. Meyer’s for Pets*. Everybody oops sometimes, and with Oopsurance, Mrs. Meyer’s encourages pet owners to embrace the learning moments that come with pet ownership. Oopsurance coverage is available until April 30, 2025.

Content creator, reality TV star and proud pet-parent Becca Tilley and her dog Phoebe are partnering with the brand to celebrate the unpredictable joys of pet ownership.

“Being a pet parent means embracing every oops and loving unconditionally – something my dog Phoebe has taught me time and time again,” she said. “I love that Mrs. Meyer’s for Pets creates a way for pet owners to focus less on the oops and more on the moments that matter.”