Marketing News

Dropps Makes Target Debut

The USDA-certified, biobased multi-chamber laundry detergent now available in stores.

Author Image

By: Lianna Albrizio

Associate Editor

Dropps, a B Corp leader in home care innovation, has expanded into Target with the launch of its 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pods, available exclusively in select Target stores, Target.com and on Dropps.com.

In addition to the debut of 4-in-1 Plus Oxi Biobased Power Laundry Detergent, the award-winning UltraWash Biobased Dish Detergent collection, which includes both UltraWash and UltraWash Plus, will also be available.

Officials say the milestone marks an important step for the creators of one of the first laundry pods.

“Target has an incredible track record for championing innovative brands and our demonstrated success online and with new groundbreaking solutions in both laundry and dish made this launch a natural progression,” said Alastair Dorward, CEO of Dropps. “We know consumers shop Target for more than essentials; they shop for the experience of discovering new and emerging brands that align with their values. As Dropps redefines what ‘clean’ really means, we’re excited to demonstrate how sustainability and performance are not just compatible in home care — they’re inseparable.”

Keep Up With Our Content. Subscribe To Happi Newsletters