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La Beauté Louis Vuitton debuts in Fall 2025 and will include lipsticks, tinted lip balms and eyeshadow quads.
March 6, 2025
By: Melissa Meisel
Happi Top 30 company LVMH will enter the beauty market with a new makeup brand, La Beauté Louis Vuitton. Pat McGrath will serve as its creative director.
According to reports, the range will include lipsticks, tinted lip balms and eyeshadow quads. La Beauté Louis Vuitton will launch in Fall 2025.
This is Louis Vuitton’s first entry into cosmetics since introducing fragrances in 2022 and, powder compacts, brushes and mirrors in the 1920s. McGrath was chosen to serve as the creative director for her work backstage at Louis Vuitton fashion shows for over 20 years. She just rolled out a limited edition line with Candy Crush now available at Ulta, as reported in Happi.
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