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The overwhelming majority of Americans are ready to get mopping, dusting and tidying up their homes.
March 4, 2025
By: TOM BRANNA
Founder And Owner
Cleaning will be in full swing this Spring, according to results of a new survey from the American Cleaning Institute (ACI). In fact, 80% of Americans plan to engage in the annual deep clean routine this year.
Among Spring cleaners, nearly half (45%) say they anticipate they’ll clean or organize more than usual this year.
The annual survey, conducted by Wakefield Research, comes on the heels of the worst flu season in 15 years with estimates of more than 29 million cases, according to the CDC. It’s not surprising consumers rank effectiveness (39%) as the most important quality in their cleaning products. Effectiveness is followed by price (18%) and the ability to multi-task (13%). These qualities rank in the top three year-over-year, underscoring Americans want products they can count on, reports ACI.
Spring cleaning is also a time to target areas in the home that tend to be overlooked in daily and weekly cleaning routines. The top areas Americans plan to tackle include floors/baseboards (80%), behind furniture (76%), storage spaces (75% – garage, attic, basement, shed, closets) and windows (75%).
“Spring cleaning provides a great opportunity to tackle those hard-to-reach or forgotten places. It’s also the ideal time to get rid of a winter’s worth of dirt and dust,” said Brian Sansoni, ACI SVP-communications and outreach.
“As we tackle those cleaning chores, make sure you’re using the right product the right way for the right task. Read the product label carefully, especially when you’re disinfecting surfaces around the house. Always store cleaning products out of sight and out of the reach of young children.”
ACI’s online cleaning resources include:
For more cleaning advice and guidance visit www.cleaninginstitute.org or follow @CleaningInstitute on TikTok to make this spring cleaning season your most productive yet.
The ACI Spring Cleaning Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between February 10-18, 2025, using an email invitation and an online survey. Data was weighted to ensure an accurate representation of nationally representative U.S. adults ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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