Event Coverage

Ulta Beauty World Debuts April 26

One-day event in San Antonio, TX will give the retailer's fans plenty of reasons to celebrate.

Why settle for a single beauty counter or even a store, when an entire world of Ulta Beauty awaits? On Saturday, April 26, Ulta Beauty World debuts at the Henry B. Gonzalez Convention Center in San Antonio. Ulta calls it “an immersive beauty experience like no other.” Ulta Beauty World will include more than 195 brand partner booths offering exclusive experiences and giveaways to attendees.

At the Ulta Beauty Booth, attendees can watch, listen and learn via hair and makeup tutorials, expert panels and, ouch, even ear piercings! To keep the encergy flowing there will be a live DJ, fun foods and drinks, and “uniquely Ulta Beauty” moments. If that’s not enough to sign on the dotted line, attendees will walk away with swag bags worth $1,000 each.

“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, chief marketing officer at Ulta Beauty. “With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”

To register, click here.

Keep Up With Our Content. Subscribe To Happi Newsletters