It was a dark, cold winter night in Manhattan last week. But a spring awakening of sorts was underway inside Chillhouse in Soho.

Tree Hut’s newest launches were on display inside a large floral installation. Making their debut were a serum-infused hand wash and pre-shave foaming polish in a variety of spring-ready scents from tangerine to sunkissed poppy.

A new scent, Lotus Water, is available in a body wash, body scrub and hand wash. Other new fragrances, Enchanted Jasmine and the hot new gourmand-friendly Jelly Bear, can be found in sugar scrubs.

The Pre-Shave Foaming Polish is enriched with lactic acid and refined sugar crystals. It delivers a gentle exfoliation leaving skin prepped to shave. Indulgent scents include a number of fan favorites like Coco Colada, Vanilla, Tangerine and Moroccan Rose.

This month, Tree Hut is launching two lip care products. The Vanilla Sugar Lip Scrub, available in a twist-up tube, is made with an exfoliating sugar and vanilla formula to gently buff away dry skin and leave lips polished and prepped. Overnight Lip Mask serves as a replenishing lip treatment. It is available in vanilla, watermelon and strawberry. The brand’s line of lip care, Sugarlips, has added a lip butter in pineapple.

The launches come on the heels of Tree Hut’s release of its summer-centric Electric Beach scent available in a Moisturizing Shave Oil and Shea Sugar Scrub, in addition to Golden Sands Shea Sugar Scrub, plus the Skyberry Shea Sugar Scrub, and Moroccan Rose Shea Sugar Scrub in eight-ounce sizes.

Texas-based, family-owned Tree Hut is managed by Jon Song, CEO, Naterra International. Tree Hut aims to transform mundane hygiene routines into highly sensorial self-care rituals with a goal to boost mood. Per Song, Tree Hut sales have soared 400% in the past five years.

‘Prepped and Polished’ in NYC

In-line with the event’s self-care theme, beauty influencers and editors were treated to a manicure or pedicure in the moment’s hottest colors: light blue and tangerine.

Luis Garcia, a former L’Oréal executive who joined the Tree Hut team three months ago as the brand’s new chief marketing officer, said the “Prepped and Polished” event with Chillhouse’s flagship spa in SoHo afforded attendees some much-needed downtime to further acquaint beauty editors and content creators with the brand.

In an interview with Happi, Garcia said he appreciated the brand’s quirky ethos (the company calls its TikTok community of 2 million followers “Tree Hutters”) and family-owned business as a major pull.

“That’s the essence [of the brand]: Everyone deserves a minute to feel good and have fun as part of their daily routine,” said Garcia. “When you have a stressful day, shower and transport yourself to a place where you can relax. Then, you come out of the shower and deal with whatever you have to deal with. But getting that moment of pause, that self-care and mental health, is very important. And that’s important for our brand. And if we can influence a little bit and help, it’s everything to us.”

Check out our coverage of Tree Hut’s 21st birthday pop-up celebration, here.