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The brand said it continues to benefit from a predominantly US-based supply chain with approximately 80% in the US and with more than half located in Ohio.
March 3, 2025
By: Lianna Albrizio
Associate Editor
Bath & Body Works reported its fourth quarter 2024 earnings with net sales of $2.8 billion and earnings per diluted share of $2.09, both exceeding guidance, officials said.
Gina Boswell, CEO of Bath & Body Works, attributed the brand’s performance to its strong innovation pipeline with success in adjacent categories like men’s, laundry, lip and haircare. Plus, culturally-relevant and strategic collaborations with Emily in Paris and Disney.
In Q4, Bath & Body Works had approximately 39 million active loyalty members, up +6% compared to the prior year. The brand has planned enhancements to the program this year.
BBW launched its Emily In Paris collection in November, which the brand said created drew fans of the television series through its doors during the holiday season.
Ahead of Valentine’s Day, Bath & Body Works launched its Sweethearts collaboration. The collection included 20 SKUs across body care, candles, décor and accessories.
The brand’s highly anticipated Disney Princess collaboration was launched on February 16. Bath & Body Works’ Disney TikTok garnered over one million organic views on the first day.
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