Marketing News

Manscaped Launches into CVS Across the US

Grooming products will be available in more than 6,400 stores nationwide.

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By: Lianna Albrizio

Associate Editor

Building on its successful North American retail program, which includes partnerships with Target, Walmart, Best Buy, Men’s Wearhouse and more, Manscaped is launching into more than 6,400 CVS stores nationwide.

Products Available at CVS

Crop Preserver ($12.99) – Featuring aloe vera and tapioca starch to reduce friction, the dual-action anti-chafing deodorant and moisturizer is designed to keep highly active areas dry and comfortable for up to 24 hours with its advanced, quick-absorbing, clear-drying formula.

Crop Cleanser ($12.99) – A groin wash with a prebiotic-infused formula containing vitamin E, aloe and menthol.

The Refined Package 3.0 Plus ($89.99) – An all-in-one, below-the-waist bundle features:

The Lawn Mower 3.0 Plus, an electric trimmer for the groin and body that touts a 7,000 RPM motor and a replaceable ceramic blade equipped with SkinSafe technology to help reduce nicks, snags and cuts. Additional product attributes include an LED spotlight, a 600mA li-ion rechargeable battery with up to 60 minutes of runtime, adjustable guard with two lengths, USB-C charging and a waterproof ergonomic design.

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