On the heels of announcing its Super Serum is a moisturizing cream, the bestselling serum is now a body wash.

Research indicates that less than 10% are extremely confident that a body wash can address their visible skin concerns. So, the P&G-owned skincare brand believes transformation starts in the shower. To develop the body wash, Olay’ team of P&G scientists incorporated the low-pH activated serum complex from their bestselling facial serum. With regular use, users can expect to experience five visible skincare benefits: hydration, firming, smoothing, brightening and evening skin’s tone and texture.

Proprietary Technology

A challenge in creating the formula was ensuring the wash’s serum complex stays on the skin so it can go deep into the skin’s surface, where it could make a difference, instead of going down the drain. The bodywash is formulated to sink into skin with over five advanced ingredients, a blend containing niacinamide, vitamins E & C, betahydroxy acid (BHA) and collagen peptide.

Moreover, the formula has a unique layering structure of cleansers and serum ingredients. Once water is introduced, it activates the formula by creating lather and allowing the serum ingredients to adhere to skin. Then, the low-pH serum complex, combined with pro-glycerin, penetrates the skin’s surface layers.

Touted the brand’s most advanced body wash, Olay Super Serum Body Wash combines the luxurious experience of a body wash with the powerful results typically associated with high-end facial products, per the makers.