Mintel data also shows that Black consumers are increasing engagement with various products and services within the suncare category.

For example, 16% of Black consumers now use tanning oil and lotion, up from 6% in 2022. Additionally, 12% of Black consumers now get professional spray tans, up from 5% in 2022. This figure rises even higher to 19% of Black Gen Z consumers as of 2024.

More Black consumers (48%) prefer oil formats compared to all consumers (41%) and around three-fifths (59%) of Black consumers who use tanning products have used cream or lotion formats in the past year, in line with the general consumer trend.

Joan Li, Senior Analyst, Beauty and Personal Care, Mintel, said: “The rise of skin-friendly ingredient inclusions that promote benefits such as skin tone evening and healthy glow has improved self-tanning’s resonance with Black and melanated consumers. These groups have historically been more conscious about their skin health when selecting beauty and personal care products.

“Additionally, convenient formats such as serums and drops that can be added to lotions give consumers more control over their tanning results. With the growing awareness around sensitive skin, dermatological guidance, and skin undertones, self-tanning brands have the opportunity to innovate and tailor their messaging to align with these concerns, driving further growth in the category.”