Bath & Body Works announced its partnership with Disney today including six brand new fragrances, each inspired by an iconic Princess. This collection is the brand’s largest collaboration to date with an assortment of 85 products spanning candles, fragrance, soaps and more.

With a spritz of charming scents and a sprinkle of Disney magic, Bath & Body Works’ latest collaboration celebrates Disney Princess characters through enchanting fragrances.

The collection features six brand new fragrances inspired by some of the most beloved Disney Princess characters: Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet and consists of an array of products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitizer and decorative accessories that highlight icons from each character’s story, with prices ranging from $1.95 to $99.95.  

“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” says Maurice Cooper, chief customer officer at Bath & Body Works. “Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation.” 

“The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess,” says Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney. “This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”   

Each fragrance was carefully crafted with a Disney Princess character in mind and designed to embody what each character represents and their unique personality traits. Through this collaboration, fans can explore each character’s story and embrace what most resonates with them.