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In the “Glo Up Close” campaign, the Grammy-nominated hip-hop artist will showcase Savage x Fenty’s spring 2025 collection while encouraging fans worldwide to embrace their own glow with Fenty Hair, Skin and Beauty.
February 17, 2025
By: Lianna Albrizio
Associate Editor
As the first exclusive partner of both Rihanna’s beauty and apparel brands, Grammy-nominated hip-hop artist, GloRilla, debuts one of her favorite Fenty Beauty looks in the premier campaign, “Glo Up Close.”
Personally selected by Rihanna, the visionary behind Savage x Fenty and the Fenty Beauty brands, GloRilla upholds the brands’ missions to empower and inspire through authenticity and unapologetic style. As the face of the “Glo Up Close” campaign, she will showcase the Spring 2025 collection from Savage X Fenty while encouraging fans worldwide to embrace their own glow from head to toe with Fenty Hair, Skin and Beauty.
“I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025!” said GloRilla. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for you all to experience it all!”
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