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“Your Turn” is billed a warm, woody and fresh scent that blends bright ginger, velvety peach skin and smooth sandalwood “made for all” aiming to redefine versatility, per marketers.
February 6, 2025
By: Lianna Albrizio
Associate Editor
Oscar-winning singer Billie Eilish is known to push the envelope when it comes to challenging perceptions.
Now, the “What Was I Made For?” songstress is proving life can be all peaches and cream. Now, it’s beauty enthusiasts move to give that growth mindset a go with the whiff of her new fragrance.
“I’ve always been extremely passionate about scent and love the process of developing something new,” said Eilish.
Top notes include bergamot peel, cardamom pod and fresh ginger; heart notes comprise velvet peach skin, night blooming jasmine and coconut water. The fragrance is rounded out with base notes of sandalwood Australia, captive musks and upcycled Sylvamber.
The fragrance is cruelty- and paraben-free, vegan and made with “clean” ingredients.
Developed with Happi Top 50 Company Parlux Ltd., “Your Turn” represents a new pillar in Eilish Fragrances’ next phase of growth trajectory and evolution into a master brand.
Your Turn Eau de Parfum retails for $90 for a 3.4 fluid-ounce, 100 mL bottle available here.
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