Officials at ingredient design firm Inolex says it’s putting its innovative approach to work with an expanded customer engagement model fully dedicated to serving the entire US market.

The move provides a direct line for brands to accelerate the discovery and adoption of natural and sustainable ingredients for consumer products, company officials said.

“As a team, we are committed to building enduring partnerships with our customers, so we are there when they need us and they have ease of access to our products and comprehensive services,” said Neil Washburn, president of Inolex. “We have mobilized and expanded our team in the US to innovate with brands striving to provide safe and sustainable solutions to discerning consumers.”

Inolex says it sees the opportunity to partner directly with people and companies within the US beauty and personal care market as an active dialogue that will ultimately advance the industry in a more sustainable direction. In addition to providing high-touch technical, sales and marketing support, the firm’s multi-level customer interface will help customers leverage abundant product stewardship information and bespoke strategies for innovative formulation.

To deliver a seamless customer experience, Inolex has reinvested in core capabilities including expanding its warehouse network, enhancing customer success teams and strengthening manufacturing, inventory management and IT platforms.

“Customers know we care by the way we work with them,” said Washburn. “We are eager to embrace the challenge to co-create the next generation of beauty care products in the US market.”