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Collaboration with DraftKings invites fans to predict big fat kisses at the conclusion of this Sunday’s big game.
February 5, 2025
By: Lianna Albrizio
Associate Editor
Whose big fat kiss will be broadcast in the confetti shower of Sunday night’s Super Bowl LIX victory in the Big Easy?
NYX Professional Makeup, which debuted its Duck Plump during last year’s Big Game with Cardi B, has teamed with DraftKings to give football fans and beauty enthusiasts alike the chance to make their predictions for a shot to win a share of $60,000 in total prizes.
NYX Professional Makeup is tapping personality and host Brittany Broski to star in The Big Fat Kiss social campaign, which will feature the brand’s Fat Oil Lip Drip.
“This partnership combines beauty, sports and pop culture in a way that only NYX Professional Makeup can,” said Broski. “I’m so excited to help bring some silly joy to the big game in such a fun campaign!”
The Big Fat Kiss Contest starts February 4, here.
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