With a goal to elevate men’s grooming routines, Dove Men+Care has launched new body and face scrubs combining a multi-step routine into one to scrub, cleanse and moisturize.

Marketers say the new all-in-one scrubs fill a gap in the market, delivering gentle and thorough exfoliation designed specifically for men’s skin. These products cleanse deeply to remove dead, dry skin while washing away dirt and grime without stripping. The new line of scrubs is available in three refreshing scents that the makers say invigorate the senses: Eucalyptus + Cedar Oil, Coastal Cedar + Bergamot and Charcoal + Clove Oil.

Tackling Men’s Skin Concerns

In introducing these new scrubs, Dove Men+Care says its addressing some of the specific challenges that men face in their skincare routines, such as lower pH levels, more sweat and body hair. Because men’s skin requires specialized products, Dove Men+Care says it formulated its new scrubs with natural essential oils and plant-based moisturizers to provide a rejuvenating experience.

“Dove Men+Care continues to set the standard for care in men’s grooming,” said Neha Govil, head of Dove Men+Care Skin Cleansing Deployment & Engagement. “Our new Body and Face Scrubs go beyond cleansing, offering men a transformative experience to unlock their skin’s full potential. With nature-inspired ingredients and an all-in-one formula, this innovation makes elevated skincare accessible for any guy.”

The Dove Men+Care Body and Face Scrubs retail for $8.99 each. The full Dove Men+Care Body and Face Scrub collection is available at major retailers nationwide.