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This retail expansion underscores the brand’s commitment to accessibility—ensuring The Ordinary skincare is available to Amazon’s wide, diverse US customer base.
January 29, 2025
By: Lianna Albrizio
Associate Editor
The Ordinary has launched its Amazon storefront within the US Amazon Premium Beauty Store.
“As a brand committed to democratizing beauty, we’re thrilled to bring The Ordinary to Amazon’s Premium Beauty store in the US,” said Nicola Kilner, cofounder of The Ordinary. “This collaboration offers our customers another reliable, secure and convenient way to purchase our skincare. Amazon Premium Beauty will enable us to provide safe and effective delivery on our promise of science-driven beauty.”
The Ordinary’s US Amazon Premium Beauty Store can be accessed here.
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