Discover the Power of Hydrafence™: 120 Hours of Continuous Hydration and Skin Protection

What if we told you that there’s an active ingredient capable of providing 120 hours of hydration? Meet Hydrafence™—an innovative ingredient that not only deeply hydrates but also strengthens your skin’s barrier, accelerates recovery, and leaves your skin smoother than ever before. Backed by new multi-ethnic in vivo testing and the advanced Touchy Finger® technology, Hydrafence™ has proven its effectiveness in offering unparalleled skin protection.

A Legacy of Protection and Innovation

Inspired by the timeless ingenuity of the Great Wall of China—an ancient marvel built to safeguard the dynasty’s territories—Hydrafence™ was created with the belief that caring for the planet is synonymous with caring for people. The Great Wall’s unique construction incorporated glutinous, amylopectin-rich rice flour into its mortar, enhancing its strength and resilience against external threats. Drawing from this organic-mineral combination, Hydrafence™ forms a protective “wall” for the skin, defending it from environmental aggressors.

A Sustainable Solution with a Powerful Impact

Provital has translated this ancient concept into a modern active ingredient. Hydrafence™ harnesses the power of rice, rich in amylopectin, to create a hydrating hydrocolloid matrix. This matrix is further enhanced with Lithothamnion calcareum, a calcium-rich algae that regulates epidermal processes, while offering antioxidant and anti-inflammatory benefits. The development of Hydrafence™ aligns with the United Nations Sustainable Development Goals, particularly SDG 2 (Zero Hunger) and SDG 12 (Responsible Production and Consumption). By upcycling by-products from rice grain refining, we contribute to the circular economy while adhering to the OSPAR Convention standards for sustainable marine products.

Proven Efficacy and Inclusive Testing

Hydrafence™ doesn’t just protect—it improves skin smoothness. A new in vivo study, conducted with the innovative Touchy Finger® technology from the École Centrale de Lyon’s Laboratory of Tribology and Dynamic Systems (LTDS), confirms its outstanding effects. This technology uses a sensor-equipped ring to measure the quality of touch through direct skin contact, and the results were remarkable: Hydrafence™ significantly enhanced skin smoothness, with a diverse and multi-ethnic panel selected to ensure inclusivity and represent a broad range of skin types.

An Active Ingredient That Delivers Results

The results speak for themselves: Hydrafence™ provides 120 hours of hydration, strengthens the skin’s barrier, and protects against transepidermal water loss, all while delivering a refreshing and soothing feeling. With its immediate, cumulative, and long-lasting hydrating effects, Hydrafence™ is a powerful ally for skin protection and recovery. In addition to these hydration benefits, Hydrafence™ stimulates the production of natural ceramides, enhances skin cohesion, and repairs damage caused by external factors. It also provides soothing effects both inside and out, supported by extensive in vitro, ex vivo, and in vivo studies.

At the end, Hydrafence™ is a powerful hydrating and up-cycling ingredient that improves the barrier function and increases skin smoothness even when its use is discontinued.