Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Award-winning Cosmetics Formulator Krupa Koestline details the macro and micro trends driving innovation.
Krupa Koestline • KKT Labs
As I reflect on the trends shaping the beauty industry, I’ve organized my predictions into macro and micro trends. Macro trends are overarching themes that will influence every aspect of the beauty landscape. They provide the foundation for the more nuanced micro trends, which are category-specific and tailored to segment-driven needs. Here’s how I see 2025 unfolding…
Biotechnology has become the backbone of innovation in beauty, fundamentally transforming how we approach ingredient sourcing, formulation and product development. By harnessing processes like microbial fermentation, synthetic biology and recombinant DNA technology, we can engineer actives that are not only highly effective but also sustainable.
Lab-designed peptides, for instance, are being customized to target collagen production or reduce inflammation with molecular-level precision—far outperforming traditional ingredients in both stability and efficacy. What excites me most about biotech is its ability to address sustainability challenges head-on. Precision fermentation allows us to create high-value ingredients like squalane, retinoids, and even musk without depleting natural resources or raising ethical concerns. Beyond sustainability, this technology eliminates the inconsistencies of natural extraction, ensuring batch-to-batch uniformity and scalable production.
Biotechnology’s impact extends to the microbiome, where breakthroughs in postbiotics and microbial metabolites are enhancing barrier health and immune responses. And when paired with AI, biotech accelerates ingredient discovery by analyzing omics data and predicting molecular interactions, leading to novel, bioavailable activities in record time. Biotech isn’t just an industry trend—it’s the future, blending science, sustainability, and personalization.
AI is revolutionizing beauty by merging data-driven insights with human creativity. It’s speeding up ingredient discovery by analyzing vast datasets, predicting molecular synergies, and optimizing formulation stability with unmatched precision. AI allows us to create smarter, more effective products while minimizing the traditional trial-and-error approach.
At the consumer level, AI has transformed personalization. Tools like virtual skin analyzers and AR-powered apps provide real-time assessments of skin type, hydration, and environmental impact, delivering hyper-customized product recommendations. This technology bridges the gap between professional care and at-home solutions, making dermatologist-level precision accessible to everyone. AI also fuels innovation in adaptive formulations. Imagine products that adjust their hydration levels in response to humidity or change their SPF protection based on UV exposure—this is the kind of intelligent, situationally responsive beauty AI is enabling.
Beyond formulations, AI is shaping sustainability by identifying inefficiencies in manufacturing and helping brands design eco-friendly packaging and logistics.
The era of one-size-fits-all beauty is over. Today’s consumers are savvier and demand solutions tailored to their unique needs, whether it’s addressing hormonal acne, scalp microbiome imbalances or the effects of urban pollution. Niche products reflect a deeper understanding of skin and hair physiology, with formulations designed to tackle highly specific concerns.
We’re also seeing innovation in delivery systems—transdermal patches for hormonal fluctuations, microneedles for deeper penetration of actives, and encapsulated ingredients for time-released benefits. These technologies ensure that treatments are not only effective but also precise and user-friendly.
The rise of niche products also extends to demographics and lifestyles. Whether it’s formulating for melanated skin, gender-specific needs, or climate-adaptive skincare, brands are meeting consumers where they are. This trend isn’t just about filling gaps in the market; it’s about elevating the standard for inclusivity and personalization.
The scalp microbiome is finally taking center stage in haircare, with products designed to balance microbial diversity and promote a healthy foundation for hair growth. Ingredients like probiotics, prebiotics, and postbiotics are reducing scalp irritation while addressing dandruff, dryness, and thinning hair. Beyond addressing visible concerns, these formulations are laying the groundwork for long-term hair health by fostering an optimal scalp environment. Advanced diagnostics for scalp health are also emerging, allowing consumers to better understand their microbiome and choose targeted products for rebalancing.
Brands are incorporating ferment-based actives derived from rice or kombucha, which deliver both soothing and antimicrobial benefits. The synergy of these ingredients is helping to tackle scalp inflammation and reduce sebum production without stripping the scalp of its natural oils.
Biotech is replacing silicones and synthetic conditioners with marine-derived polysaccharides and algae extracts. These actives offer high-performance smoothing and hydration benefits while reducing environmental impact through sustainable aquaculture and fermentation methods. These ingredients also contribute to enhanced scalp and hair shaft care by forming protective barriers against environmental stressors like pollution and UV damage. We also might see biotech playing a role in the development of newer bond building and straightening ingredients, expanding those existing categories too.
The focus on skin barrier health has become central to skincare innovation. Formulators are prioritizing biomimetic lipids, ceramide-enriched emulsions, and postbiotic complexes that restore the skin’s natural defense mechanisms. A healthy barrier not only locks in moisture but also protects against environmental aggressors like pollutants and UV radiation. Modern formulations are inspired by detailed lipidomic studies, enabling products to replicate the precise composition of the skin barrier for optimal restoration. This trend addresses growing awareness of the link between barrier dysfunction and chronic skin conditions like eczema and premature aging.
The rise of skin “barrier testing” tools allows consumers to quantify the health of their skin barrier and select products tailored to restore its function. This shift in consumer education is prompting brands to highlight their products’ barrier-restoring capabilities with clinical proof.
Biologics such as growth factors and exosomes are advancing regenerative skincare, offering a new frontier in anti-aging treatments. Growth factors are proteins that promote cellular repair and stimulate collagen synthesis, while exosomes act as molecular delivery systems, facilitating intercellular communication to enhance skin renewal. These technologies are being integrated into advanced serums and creams, providing targeted solutions for wrinkles, pigmentation, and compromised skin. By mimicking natural cellular processes, these actives deliver transformative results without the invasiveness of medical-grade procedures.
Growth factors are being paired with advanced delivery systems like nanocarriers and liposomes to enhance penetration and stability. Additionally, plant-derived exosomes are gaining popularity, offering a vegan alternative with comparable regenerative benefits.
Makeup products are evolving beyond aesthetic appeal to include adaptive, skincare-like benefits. These formulations incorporate encapsulated actives, such as antioxidants or SPF, that adjust their performance based on environmental factors or skin conditions. For instance, foundations are being developed with humidity-resistant polymers for hot climates or hydrating ingredients that activate in dry conditions. The blending of skincare and makeup enhances wearability and addresses consumer demand for products that perform across diverse settings.
Sustainability is driving innovation in makeup packaging. Brands are introducing refillable systems, compostable materials and packaging made from bio-based plastics. These solutions align with global efforts to reduce plastic waste and carbon footprints. Additionally, molded fiber compacts and mono-material designs simplify recycling processes.
Premium brands are offering high-end refill systems with luxury aesthetics, ensuring that sustainability does not compromise the product’s tactile and visual appeal. This balance is fostering a shift in consumer perception, proving that eco-conscious choices can be aspirational.
Fragrance is becoming more personalized, driven by AI’s ability to analyze consumer preferences and create bespoke scent profiles. AI tools can identify specific combinations of notes that evoke desired emotional responses, from relaxation to energy. This customization allows for hyper-personalized fragrances tailored to individual moods or lifestyles, transforming the olfactory experience from generic to deeply personal.
Some brands are integrating digital fragrance testers, allowing consumers to “sample” scents through AR platforms before making a purchase. This innovation is enhancing online shopping experiences and reducing waste from physical samples.
Sustainability concerns are also reshaping fragrance creation. Biotech-derived ingredients such as lab-grown musk and vanilla provide alternatives to traditional sourcing methods, which often involve ethical and environmental challenges. Precision fermentation and cellular agriculture are enabling the production of these complex scent molecules at scale, offering high purity and consistent quality. These advancements reduce reliance on animal-based or environmentally damaging materials, reflecting the growing importance of ethical sourcing in the fragrance industry.
Sustainably sourced marine ingredients, such as algae extracts, are now being explored for their unique olfactory profiles, introducing fresh, oceanic notes while supporting environmental conservation efforts.
Injectables are evolving, combining neuromodulators with skin-rejuvenating actives for dual-action benefits. These treatments provide instant results and long-term improvements in skin hydration and elasticity. Hybrid injectables are particularly appealing for those seeking convenience, as they reduce the need for multiple sessions by addressing several concerns simultaneously.
Advanced devices like microneedling and LED therapy are being paired with regenerative serums to enhance collagen production and active ingredient delivery, bridging the gap between clinic-grade and at-home results. These devices are increasingly compact and user-friendly, making professional-level results accessible to a wider audience.
Combination devices, such as those that integrate microcurrents with LED light therapy, are emerging as multifunctional tools, offering comprehensive treatments in a single session. These innovations cater to time-conscious consumers without compromising efficacy.
FemTech is transforming beauty and wellness by putting women’s unique needs at the center of innovation. From hormonal health to intimate care, it’s tackling the issues we’ve too often tiptoed around, offering products and tools that adapt to every life stage—whether it’s cycle-based skincare, menopause solutions or postpartum care.
These predictions reflect where the beauty industry is heading: smarter, more inclusive, and rooted in science. Macro trends like biotechnology, AI, and niche solutions are setting the stage for a future where personalization, sustainability and efficacy come together seamlessly. Beauty is no longer just about looking good—it’s about solving real problems, empowering individuals and respecting the planet.
ABOUT KKT LABS
Founded by Krupa Koestline, KKT Labs’ clean beauty cosmetic chemists understand the importance of innovation in today’s competitive and saturated beauty market. Savvy modern consumers demand effective products created with thoughtful innovations and safer formulations that are free of green-, clean-, and science-washing. It’s no longer about formulating products only with simple chemistry in mind. Rather, the effects active ingredients have on the entire body’s biology and health must be truly holistic.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
