Nutrire is the newest brand to enter the hair care market.

The brand, which aims to improve scalp health, offers a personalized system that features two advanced treatment scalp serums, three scalp-focused shampoos and four strand-specific conditioners.

A nod to the brand’s Italian roots, Nutrire means “to nourish,” and represents the brand’s commitment to nurturing hair from follicle to tip through a customizable regimen, per brand officials.

Clinically proven scalp serums improve overall scalp health day and night;
Shampoos are designed by scalp type (dry, normal or oily) cleanse; and
Conditioners are formulated according to hair type (fine, medium, thick or damaged).

Complex8 Technology

Nutrire originates from the heritage of Tricoci Salon and Spa, based in Chicago, developed in collaboration with expert estheticians, trichologists and hairstylists.

At the core of Nutrire’s formulas is the proprietary Complex8 technology, a blend of naturally derived ingredients that block DHT —the hormone responsible for weakening hair and leading to shedding—allowing hair follicles and strands to remain open to receiving nutrition for healthier, stronger hair.

Each formula uses niacinamide and lactic acid, potent naturals like red clover and mango butter, and clinical actives such as Peachcalm and Nutrinvent Balance.

The new hair care line was praised by celebrity hairstylist and Nutrire Ambassador Clariss Rubenstein.

“I fell in love with the concept of the line when I first learned about it, and the second I tried the scalp serums, shampoos and conditioners, I was sold,” said Rubenstein.

Nutrire products range from $36-$68 and are available on nutrire.com.