New Products

Elizabeth Arden Drops Visible Brightening Collection

Visible Brightening Clearly Radiant Spot Correcting Capsules and Visible Brightening Clearly Radiant Bounce Cream diminish dark spots while restoring skin’s natural luminosity.

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By: Lianna Albrizio

Associate Editor

Elizabeth Arden says it has harnessed over 20 years of brightening expertise to develop a multi-dimensional approach to skin brightening with two new skincare innovations: Visible Brightening Clearly Radiant Spot Correcting Capsules and Visible Brightening Clearly Radiant Bounce Cream.

Leveraging new advanced technologies and brightening ingredients, this duo has been formulated for rapid and clinically-proven results.

With encapsulated Vitamin C and Advanced MIˣ Technology, the Visible Brightening Clearly Radiant Spot Correcting Capsules brighten and visibly reduce dark spots in 14 days, while the Bounce Cream hydrates and targets discoloration with PigmentFix Technology. Together, they’re a brightening power duo that visibly diminishes dark spots and post-acne marks, even skin texture and tone and restores skin’s natural luminosity.

Consumer Studies

To demonstrate the amplified potency and visible results behind these two brightening innovations, Elizabeth Arden conducted clinical and consumer studies on the formulas that show a 79% visible reduction in hyperpigmentation within 14 days.

Each capsule is formulated with encapsulated vitamin C – 178 times more potent than traditional Vitamin C – five proven brighteners to visibility target pigmentation and boost luminosity, and Phyo-Ceramides that mimic the skin’s essential ceramide for a strong skin barrier. Powered by Advanced MIˣ Technology it diminishes visible spots while also protecting against future discoloration, per the brand.

This soft, whipped gel cream is designed to immediately brighten, smooth texture and plump the skin with 24-hour hydration. Powered by PigmentFix Technology, it works to visibly target all three types of melanin – black, brown, and yellow/red – offering a multi-dimensional approach to spot correction. Formulated with 99% pure niacinamide and expert brighteners, it visibly fades multiple types of dark spots and discoloration, supports skin-firming collagen and plumps skin with instant and lasting hydration. After one use, 90% saw smoother, more radiant skin and in seven days, 97% saw brighter skin.

Visible Brightening Clearly Radiant Spot Correcting Capsules, $99, and Visible Brightening Clearly Radiant Bounce Cream, $80, are available at elizabetharden.com.

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