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Ariana Grande, Kylie Jenner and Beyonce get high marks from Traackr's Brand Vitality Score.
January 17, 2025
By: TOM BRANNA
Chief Content Officer
Traackr, an influencer marketing platform, released its list of top beauty creators and influencers in the US in 2024—ranked by its VIT Score.The Brand Vitality Score, or “VIT,” is a unique metric developed by Traackr’s Data Science team that measures and combines scores based on Visibility, Impact and Trust. The metric allows brands to track, measure and improve their ROI on influencer campaigns.Influencers are broken down by product type including makeup and cosmetics, skincare, haircare, and fragrances.
Source: Traackr’s Marketing Insights Report
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