The hairstyling products market in Asia-Pacific (APAC) is estimated to grow by $1.51 billion from 2025-2029, according to Technavio.

The market is estimated to grow at a CAGR of 5.4% during the forecast period. Evolving fashion trends in hairstyling is driving market growth, with a trend towards growing demand for natural and organic hair styling products.

Availability of counterfeit products, however, poses a challenge. Key market players include Amorepacific Corp., Amway Corp., Arimino Co. Ltd., Beiersdorf AG, Henkel AG and Co. KGaA, Kao Corp., Kose Corp., L’Oreal SA, Mandom Corp., Moroccanoil, Natura and Co Holding SA, Nature Republic, Olaplex Holdings Inc., Oriflame Cosmetics S.A., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC and Wella International Operations Switzerland Sarl.

Demand for Natural and Sustainable Options Grows

The hairstyling products market is experiencing notable trends, analysts say, with an increasing demand for natural and sustainable options. Argan oil and other plant-based ingredients are popular choices for hair care and styling. Chemicals like wax and glue are being replaced with clay and powder for hold. Mousse, serum and hair sprays continue to be staples, while pomade and oil are favored for sleek looks.

Hairstyling products now come in eco-friendly packaging, with cosmetics brands embracing digital sales channels. Sustainability and premiumization are key trends, with a focus on natural ingredients, organic formulations and vegan certification. Social trends, such as natural curls and advanced formulations for frizzy hair, are driving innovation. Personal grooming expenses are on the rise, with consumers seeking high-end products for hair aesthetics, skincare, and makeup. Dryness and damage are common concerns, leading to the popularity of deep conditioners, sulfate-free shampoo and formula enhancements. Hairdressing and hairstyles continue to evolve, with hairstyling creams and leave-in conditioners becoming essential hair care items, analysts say.

Herbal substances and smoothing serums are also gaining traction. Overall, the beauty industry is embracing the use of natural ingredients, digital shopping platforms and post-consumer recycled materials to cater to the changing needs and preferences of consumers.

The demand for natural and organic hairstyling products has increased due to growing concerns about the potential health risks associated with synthetic alternatives. These risks include skin irritation, allergies, nerve damage, chemical burns, blisters, hair breakage and even some forms of cancer. In response, the market for organic hair styling products has grown, with an emphasis on natural and organic ingredients such as plant extracts, natural oils, aloe vera, sea salt, charcoal and coconut, argan and moringa oils. These ingredients offer a safer and more natural alternative to synthetic chemicals, providing effective hair styling without the health risks, analysts say. Organic hair styling products offer a professional and effective solution for those seeking to minimize their exposure to potentially harmful synthetic ingredients.

Market Challenges

The hairstyling products market is experiencing significant growth due to increasing consumer demand for innovative hair care solutions. Argan oil and other natural ingredients continue to gain popularity, while chemicals, wax and glue-based products face challenges due to health concerns. Mousse, serum, hair sprays, pomade, oil and clay are popular hair styling options, with a shift towards plant-based and eco-friendly formulations. Sustainability is a key trend, with cosmetics brands focusing on digital sales channels, natural ingredients and plant-based plastic packaging. Premiumization and personal grooming expenses are driving the beauty industry, with a focus on advanced formulations, hair aesthetics and social trends.

Natural curls, frizzy hair, dryness and deep conditioners are common concerns addressed by hair care items. Herbal substances and smoothening serums are popular for addressing specific hair concerns. Hairstyling wax, gels and thickening hair lotions are essential for creating various hairstyles. Hair colorant products cater to the demand for colorful and creative looks. Overall, the market is witnessing a shift towards organic formulations, salon brands and eco-friendly practices. Sulfate-free shampoo and formula enhancements are becoming the norm, with a focus on luxury, skincare and digital shopping platforms. Vegan certification and post-consumer recycled packaging are also important considerations for consumers.

The hairstyling products market is experiencing significant growth due to increasing demand for these items. However, it’s crucial to be cautious against counterfeit products that may contain harmful chemicals, such as ammonia, peroxide, p-phenylenediamine, diaminobenzene, toluene-2,5-diamine and resorcinol. These chemicals can lead to various hair and skin issues, including irritation, allergies, hair damage and even cancer. Ammonia, commonly found in synthetic hairstyling products, can cause dry, brittle hair and respiratory system irritation. Analysts are encouraging consumers to prioritize safety and effectiveness by purchasing hairstyling products from reputable brands and retailers.