New Products

Fazit Sprinkles Snowflake Speckles Into Cosmetics Market

Featuring metallic blue, pink and holographic hues, these patches create a frosty, sparkling look to makeup.

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By: Lianna Albrizio

Associate Editor

Fazit – a cosmetics brand wildly popularized by Taylor Swift, who wore its glitter freckles to a Chiefs game this past fall to cheer on boyfriend Travis Kelce – has introduced a follow-up product in-line with the winter season.

Introducing Snowflake Speckles.

Ideal to sport at an upcoming X Games Aspen to exude après-ski vibes, these makeup patches allow users to create a winter wonderland makeup look, per the brand.

Featuring metallic blue, pink and holographic hues, these patches create a frosty, sparkling look that are sweat- and waterproof and last all day with a simple press, pat and peel.

Speckles’ Snowball Effect

In the first 48 hours following Swift’s appearance at the November Chiefs game wearing the brand’s glitter freckles, sales and web traffic for the brand skyrocketed 3,500% resulting in seven figures in sales.

Swift’s game day accessory resulted in brand co-founder Aliett Buttelman being featured on the “Swift Effect” documentary on Peacock and the brand’s recent entry into CVS.

Limited-edition Snowflake Speckles retail for $17.99 for six available exclusively at fazitbeauty.com.

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