Covergirl is starting 2025 with a fresh pair of eyes.

The Coty-owned color cosmetics brand is saying “adios” to mascaras that weigh-down lashes and “hello” to its new Lash Blast Supercloud Mascara, which the makers promise to take lashes up to 125% weightless length.

Using flexible Cloudflex brush wraps and extends lashes – short bristles load and lift, while long bristles separate and lengthen – lashes are instantly lifted up to 20-degrees.

Infused with super ingredients vegan collagen, vitamin B5 and amino acid, the air-whipped emulsion formula feels weightless on lashes for a lash lift effect in a swipe. Wearers can experience up to 24-hour smudge-, clump- and flake-free wear that is gentle on lashes and easy to remove, per the brand.

Lash Enhancements Without Falsies

“Over the past few years, we’ve seen growing consumer interest in lash enhancements that lift and lengthen,” said Mary Santangelo, senior vice president, Covergirl global marketing, at Coty. “This inspired us to create new Lash Blast Supercloud Mascara, with an air-whipped emulsion formula that gives a light-as-air lash lift effect on all lash types.”

Based on a consumer study of 120 women after one week of use, 92% agreed mascara feels lightweight; 88% agreed mascara provides buildable length; 80% agreed lashes feel conditioned and cared for; and 97% agreed mascara is gentle on lashes and easy to remove.

Like all Covergirl products, Covergirl’s Lash Blast Supercloud Mascara is Leaping Bunny Approved by Cruelty Free International.

The Lash Blast Supercloud Mascara is available everywhere Covergirl is sold, in the makeup aisle.