New Products

Redken’s Acidic Bonding Concentrate Repairs Bonds, Fights Frizz

Created to combat damage while asleep, the lightweight AM and PM serum penetrates seven layers deep and strengthens hair for long-lasting protection and repair.

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By: Lianna Albrizio

Associate Editor

In the new year, Redken‘s first order of business is addressing damaged hair.

The brand’s new Acidic Bonding Concentrate 24-7 Night & Day Serum combats damage during the night. The lightweight AM and PM serum penetrates seven layers and strengthens hair for long-lasting protection and repair. Key ingredients – citric and polyglutamic acids and squalane — work to strengthen, hydrate and fight frizz, resulting in healthier hair in 24 hours, per the brand.

Celebrity Hairstylist and Redken Ambassador Scott King calls the serum a “reset button for hair” and uses it on Grammy-nominated songstress Sabrina Carpenter to keep her hair strong and healthy through the numerous coloring and heat styling sessions on tour.

Redken Acidic Bonding Concentrate 24-7 Night & Day Serum retails for at Redken.com, Redken salons nationwide, Amazon, Ulta and to professional stylists at SalonCentric.

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