Marketing News, New Products

Dove Men+Care Partners with Former NFL Star Marshawn Lynch to Promote New Whole Body Deodorant Spray Scents

In the first phase of the partnership, Marshawn will bring his disarming and candid style to talk to men about tackling Whole Body BO.

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By: Lianna Albrizio

Associate Editor

If anyone understands the need for whole body deodorant, it’s American former football running back Marshawn Lynch.

That’s why Dove Men+Care tapped Lynch to help promote the launch of its newest whole body deodorant sprays: Dove Men+Care Whole Body Deodorant Marine + Blue Cypress and Dove Men+Care Whole Body Deodorant Fig + Suede.

Research commissioned by Dove Men+Care found that 63% of men are still unaware that Whole Body odor solutions exist. In its partnership with Lynch, the brand aims to increase awareness of its caring whole body deodorant with its new spray offerings.

In the first phase of the partnership, Marshawn will bring his disarming and candid style to talk to men about tackling Whole Body BO, highlighting how Dove Men+Care Whole Body products protect men on the go.

Invigorating Scents

Suitable to use from pits, privates, to feet, the Dove Men+Care Whole Body Deo range uses proprietary odor prevention technology to target the source of body odor. This deodorant range is infused with vitamin E for a non-irritant formula free of aluminum and parabens.

Marine + Blue Cypress Whole Body Deo Spray blends bursts of citrus, bergamot leaves and lemon zest. The aromatic, lavender heart enhances the freshness.

Fig + Suede Whole Body Deo Spray is inspired by world-class cologne, infusing pineapple and citrus with a vanilla and musk base.

The new Whole Body Deo spray scents will be available at Walmart across America for $12.

Check out our most recent coverage of the deodorant market here.

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