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The tween and teen brand taps into the fastest-emerging cohort of beauty consumers with products that include bath bombs, fragrance body mists, body wash and more.
January 6, 2025
By: Lianna Albrizio
Associate Editor
The more things change, the more they stay the same.
Monday Haircare Founder Jaimee Lupton is channeling Y2K vibes in her new whimsical, daisy-inspired personal care brand for Gen Z and Alpha called Daise.
Available now at Ulta.com and Target on Feb. 2, Daise says it’s tapping into the fastest-emerging cohort of beauty consumers with a personal care line that includes bath bombs, fragrance body mists, foaming body wash, deodorant, exfoliating body scrub and lip balms that smell as young and sweet as the wearer.
These namesake scents include Lowkey Daise (rose and sandalwood); Sunny Daise (vanilla and coconut); Peachy Daise (berry and mandarin); Hello Daise (raspberry and mint); Happy Daise (grape and amber); and Oh So Daise (pear and patchouli).
The product range is made with 90% natural ingredients and ranges in price from $2.99 to $7.49.
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