As the gourmand trend wafts into 2025, Dove is collaborating with Crumbl to drop a limited-edition collection of dessert-inspired body care products.

The product lineup includes a body wash, scrub, deodorant and liquid hand wash in three gourmand scents inspired by Crumbl classics: confetti cake, lemon glaze and strawberry crumb cake.

“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer,” said Gaurav Raisinghani, head of innovation, equity and brand design for Dove Skin Cleansing. “Pairing Dove’s commitment to superior care with the irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day.”

The collaboration comes on the heels of Dove’s Holiday Treats Collection.

Colorful Packaging Design

For the first time, Dove will change the color of its packaging to honor the collaboration. Dove x Crumbl products will house pink packaging across the entire collection – a nod to Crumbl’s signature pink box.

“The excitement of unboxing a Crumbl dessert isn’t just about a sweet treat – it’s about taking a break from the everyday hustle and savoring something special,” said Sawyer Hemsley, co-founder of Crumbl. “Because Dove shares our passion for delighting customers and helping them embrace life’s little indulgences, we knew they would be the perfect partner.”

Scrumptious Jingle

In celebration of the launch, Dove and Crumbl will partner with superfans The Turn Up Twins. Taking their viral Crumbl jingle from “lookie lookie” to “knock knock,” The Turn Up Twins aims to delight skincare lovers with sweet tooths.

“We are thrilled to bring our personal passion for two of our favorite brands, Dove and Crumbl, into this launch,” said The Turn Up Twins. “Sharing our jingles on social media started out as our own way to connect with others and make life a little sweeter. This collab is all about that, and we’re excited to play a part.”

The Dove x Crumbl collection is available exclusively at Walmart.com and in Walmart stores nationwide for a limited time.