Henkel will debut its vision for the future of laundry and dish care at CES 2025. The company will present new smart dosing technology for its global brands Persil and Somat. The introductions demonstrate a new smart laundry concept poised to transform the industry and deliver greater performance and sustainability. Furthermore, Henkel says the move transforms the entire laundry ecosystem by establishing partnerships with industry leaders in the home appliance sector.

Company executives note the laundry industry is especially ripe for reinvention. For machine manufacturers, supply chain challenges and cost increases on large home appliances call for reevaluating existing business models. Changing consumer expectations, inflation and weaker purchasing power encourage consumers to seek efficient, long-lasting products. Many consumers globally have an average of 3-5 detergent bottles in their household, and more than half are unsure of how much to dose.

Two New Smart Detergent Dosing Devices

According to Henkel, the smart dosing solutions deliver the most optimal clean every time. As a first step, Henkel’s two new smart detergent dosing devices can be used in existing laundry and dishwashing appliances.

• Somat Smartwash: The world’s first smart detergent dosing device that automatically senses dishwasher parameters to determine the right dose of detergent and additives at the right time needed to deliver all-in-one optimal results over months.

• Persil Smartwash: A groundbreaking laundry solution that autonomously senses washing machine parameters and automatically doses the right amount of detergent at the right time in the wash cycle for the best stain removal and fabric freshness.

At CES Henkel will unveil its new smart laundry concept that manifests the company’s vision for the future of clean. The Smartwash concept is an advanced AI-driven detergent dosing system for cartridge-based chemistry, designed to be adapted into any washing machine of the future. It offers up to 57% greater stain removal compared to the current best-in-market detergent, and the ability to generate up to 300 quadrillion different dosing configurations to ensure the most optimal wash performance with every wash load. This hyper-personalized system revolutionizes the way consumers wash clothes, while delivering enhanced performance, convenience and sustainability, according to Henkel.

“While Henkel has almost 150 years of chemistry heritage, we are equally committed to driving disruptive change in this industry to ensure we address the evolving needs of our customers,” said Nuria Ribe, corporate SVP-laundry and home care at Henkel. “To do this successfully, we must collaborate with others in our industry to deliver a truly smart and innovative laundry experience from start to finish. CES 2025 is an exciting opportunity to establish these important relationships so that together we can develop a new type of laundry solution for tomorrow’s consumer.”

For more on the fabric care category, be sure to read the January issue of Happi.